Category Archives: Uncategorized

IKEA-Pad

If you’re like me, then you were anxiously anticipating the arrival of the new 2012 IKEA catalog… but have you checked out the new iPad app? Continue reading

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Netflix Doesn’t Give a Crap About Me

How Netflix Could Have Raised Prices without Completely Ruining Their Credibility Continue reading

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Fireworks Explode as the Industry Starts to Implode

Why our cherished fireworks displays may be overthrown by new technology. Continue reading

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How Three Brands May Have Changed The World of IPOs For Good

Several prominent web-based companies have gone public in the last few weeks, but are their eye popping values the result of their potential to make big money, or are they due to something else entirely? Continue reading

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When Having More means Using Less

How cultural change is slowly subverting millions of years of evolution. Continue reading

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What is the Value of Your Brand?

Every year since 2001, multi-national branding agency Interbrand has released a list of the most valuable brands from around the globe… Continue reading

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Thoughts and Reactions to Lightfair 2011

Last Wednesday, Aura spent the day wandering the aisles of Lightfair International, housed for the first time at the Pennsylvania Convention Center in Philadelphia, and we came away both amazed and somewhat disappointed. Continue reading

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Brand Awareness in the Candy Aisle

With Easter approaching, it is impossible to ignore the pastel-colored candy lining supermarket shelves. Continue reading

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Somebody Co-Branded my Banana!

In a world where breakfast will never be the same… Continue reading

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Perceived Quality vs. Actual Quality

The battle between perceived quality and actual quality truly is an epic struggle. Continue reading

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